Integrated Marketing Communications Paper On Levi's Jeans

Marketing 280-001 March 30, 2001 LEVIS®: MAKE THEM YOUR let INTRODUCTION This project is an interrogatory of the integrated marketing communication theory strategy of Levi Strauss & Co. The IMC be analyse is their devil Them Your get promotion that began on July 25, 2000 and runs sunk May 2001. There be several elements of this promotion that bear be analyzed and studied in this report. This report begins by analyzing the objectives of the promotion, identifying the target market, and discussing the elements of this purpose. It will hence briefly discuss the timing, cost and implementing of the promotion. Finally, it will end by discussing the provisions made by Levi Strauss & Co. for receiving feedback. OBJECTIVES Every promotional protrude begins by identifying the objectives that be to be fulfilled by the advertisement. Of the objectives used in the comprise Them Your Own campaign, providing information is the first. In the print media, there is a listing of department stores where Levis® argon sold. At the end of the cite commercials, the web address of the gild is listed. In both of these forms of media, the shove room of jeans that the model is wearing away is in like look listed. The second objective is to increase strike. Levis® is trying to increase demand by showing consumers that sentiency can be simmer down and comfortable in their pas de deux of Levis® taint jeans.

Next is the objective of differentiating a product. This promotion accomplishes this toil by modeling Levis® exclusive styles such(prenominal) as 518 Superlow get up Cut Jeans and 560 Loose cracking Jeans. A consumer would not be able to find these styles in any other brand. This plan excessively aspires to accentuate the products value from a social standpoint. It communicates that these jeans are the perfect foundation for displaying ones laughable style while also creating a good clock... If you want to get a full essay, order it on our website: Orderessay

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