Marketing Strategies

Marketing Strategies for recruiting African American Students The purpose of this inquiry was to postulate data for marketing strategies for recruiting first generation African American students to major universities. When determining marketing strategies, research becomes a searing affair of the serve. Marketing research is a field of query that covers a wide range of phenomena related to the identification and dissolvent of problems pertaining to consumers and the marketplace. The directs of this research is often are utilized by the admissions segment to prepare a Targeted marketing plan to increase readjustment and variation within the university or college. The problem under investigating was the help and methods used when marketing to minorities. Over a xii participants were interviewed to take in a series of questions to collide with learning pertaining to their attraction, necessitate and concerns when going through the college decision-maki ng process. The research method used for fabrication information was observational. The research utilized qualitative interview techniques to gain information pertaining to marketing methods used for recruitment.

The research was both beta and descriptive to provide a much in-depth understanding of the college filling process used by first generation African American students. There are many ways of assembling data for research. The ideal situation would be to collect data from more than one source. This will give the admissions and marketing departments a more detailed view for derriereing and recruiting. The methods used in this mould were sight surveys, individua l interviews and knowledge tests. It helpe! d to address some of the concerns and objections for target marketing. The results of this airfield made it clear that first generation African American students have a more positive result with face to face sales people then with other forms of advertising. Furthermore, because this is authorized a...If you motive to get a full essay, order it on our website: OrderEssay.net

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