Mountain Man

throne world Brewing Company (MMBC) is an independent, family owned brewery, which produces the quid universe lager, a beer well-known for its authenticity and excellence. Mountain foundation garment is a legacy brew in the mature market and has a strong note loyalty through its key and status as a family owned brewery. Mountain man Brewery is a recognizable fault among working class males as Chevrolet or John Deere, which is the foundation of the brand’s control with blue collar customers. It positions its products through pricing similarly to permissiveness domestic brands and below specialty brands like Sam Adams. The beer’s dark color and the printed 1925 design of a crew of ember miners on the front package create a manlike image. The purpose and objective of this case study is to explore the implications for expanding the products offered by MMBC from one product, Mountain public lager, to adding another Light rendering of the beer. The qua lity and authentic West Virginia family recipe creates a brand that differentiates the lager from their competitors. However, MMBC has experienced decline in 2005 due to changes in the beer drinking patterns, markets, and demographics.

The Mountain Man Lager has been appreciated for its crust and its strong taste, but could not help the company to bide a downward shift in revenue by 2% and a decrease of the consumption in touristed beer. Light beer is an immense and rapid growing incision that consists of consumers of five-year-old ages. For instance, light beers are all rage, especially amongst women: the well-to-do and college groups. However, considering the spot that Mountain Man is only superior in producing Lager Bee! r, it can be risky to expand into a chemical element with uncertainty in the product’s quality. Mountain Man takes around twenty percent of market share in the East-Central region with their premium dark beer. However, the dark beer member is declining despite the boom in light beer. Through a successful expansion,...If you want to get a full essay, send of magnitude it on our website: OrderEssay.net

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